A campaign to raise a collective voice against the rise animal product consumption in India

living free

About Living Free

Living Free (FIAPO) aims to reduce the consumption of animal products through education and spreading awareness. The campaign focuses on reaching out to consumers to make behavioural change in their consumption patterns.. With the support of dedicated Living Free leaders and volunteers, nearly one lakh people have been educated since the launch of the programme in April, 2013. This has been done through hundreds of events such as leafleting sessions, stalls, talks, presentations, movie screenings in cities across India. The campaign has spread to Anantpur, Angul, Chennai, Coimbatore, Delhi, Hyderabad, Jaipur, Jammu, Lucknow, Manipal, Mumbai, Pune, Surat, Trivandrum, Raipur and Udaipur. In some of these cities, we have partnered with local organizations and in others are supporting individuals for conducting outreach.
We also have a Quick Grants scheme to fund the outreach work, any person or organization doing Living Free outreach can apply for the grant.


Living Free campaign is an initiative of the Federation of Indian Animal Protection Organisations (FIAPO). FIAPO is India’s apex animal rights organization. As the collective voice of the animal rights movement in India, FIAPO is the catalyst that protects the rights and interests of animals on local and national levels – through education, research, lobbying, mobilization, training and direct action. Created for the movement, by the movement, FIAPO is India’s only national federation. It has more than 60 members and over 200 supporter organizations across the country.

About Compassion is World Farming

Living Free is supported by Compassion in World Farming. CIWF is the world’s leading farm animal welfare organization. CIWF campaigns peacefully on a global level, to end all cruel factory farming practices and  does advocacy in all areas that are detrimentally impacted by factory farming, including: the environment, human health, community and workers’ justice.

About A Well Fed World

A Well-Fed World is a hunger relief and animal protection organization chipping away at two of the world’s most immense, unnecessary and unconscionable forms of suffering, that is,  the suffering of people hungry from lack of food, and the suffering of animals used and abused for food.
Their programs aim to create direct impact in places across the world, and are an active supporter on the Living Free programme.

About Farm Animal Rights Movement (FARM)

Active in 50 U.S states and over 2 dozen countries worldwide, FARM is one of the oldest organisations workings to farm animal protection. Established in 1976, they work through grassroots activists, and also develop web resources to make veganism more ‘doable’.

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